Tips to Triple Your Sales
The global e-commerce market is huge and continually expanding, more and more people are spending money with online stores instead of visiting brick-and-mortar stores. The global retail e-commerce revenues in 2017 amounted to $2.3 trillion, according to an eCommerce report, and this number is expected to reach $4.8 trillion by 2021.
Those figures are good enough to show the growth of the e-commerce market in recent years, and this is why business owners around the world are heavily investing in this field.However, the e-commerce competition is massive and the biggest challenge for you as a business owner is to make your brand stand out from the rest. Otherwise, for your business, you will not be able to generate the desired level of sales and revenue.
The competition is too stiff and there are plenty of competitors trying to land the same customers as you do. Driving e-commerce sales is becoming increasingly more difficult, especially without a large marketing and advertising budget. It’s very important and you need those sales if you want to keep your business alive. But they aren’t easy to land.
Are you worried about how to grow your e-commerce business? Then, don’t be so. Today, we’re going to provide you with a few of the most simple yet effective tricks which will help you to triple up your e-commerce sales without even spending a penny.
Here’s how you can triple your sales.
Cross-selling is another viral e-commerce marketing strategy in which you present products to your shopper that are used in conjunction with one another. For example: If your customer wants to buy a brand new phone or tablet, then you could offer present them the tablet/mobile case . This form of conjunction has been tested and works really well.
Your website's search engine optimization is the lowest hanging fruit in your eCommerce website marketing. This is often referred to as "On-page SEO" On-page SEO has two phases. To make sure that your potential customers are on the right page, you need to analyze the keywords that your target audience uses to scan your business domain for products or services.
Product bundling is both a creative and underutilized way to boost an e-commerce store's revenue. What happens in this tactic is that you are giving shoppers a collection of items with the right amount of discount. This will persuade consumers to purchase 2-3 items rather than a single product and that contributes to your sales.
Ad Clicks with Ad Extensions
If you sell stuff online, ad extensions are no-brainier – this feature (available in both Ad-words and Bing) allows you to increase your ad with more places to click. And it is no extra cost! END it increases the click-through rate of your ad! Incredible, right?
In the above example, The "Men's Sunglasses" and "Women's Sunglasses" links offer people looking to buy a new pair of Ray-Ban's two more places to select. It saves a step for potential customers and makes finding just what they want simpler and quicker (so they go to your site instead of a competitor’s).
Up-selling is an e-commerce sales technique that offers the shopper the opportunity to upgrade their purchase with (better features, better quality or more volume). or to get the more expensive version of what they’re buying so you can maximize the value of their purchase (higher price).
The idea is to make the customer spend more money they originally thought they would spend. It may sound unethical or spammy, but it's not. The key to up-selling is to offer products that add value and enhance the life of your customer.
In conclusion, E commerce is one of the world's fastest growing industries. The rising consumer trust in online shopping is a proof to the fact that this industry is one of modern technology's greatest achievements. It is proven that using these tactics in your e commerce marketing will help you get thousands of visitors at minimal cost and triple your online sales.