Essential Digital Marketing Channels for SMEs


Digital marketing strategies that are highly profitable

Today, We are going to share with you eight proven marketing / advertising techniques that have established records of success stories for small businesses. 

Every business has had to go through steps to reach their goals at some point. Once you’ve already achieved choosing the best product/market fit for your business, your next move which is about your growth is simply a matter of using smart marketing tactics on the front-end and retaining customers on the back-end.

For we all know by now, the aim of marketing is to link your business’ value to the right customer base. Although it’s a simple concept but it can take on a million different shades. By the end of this article, you will know exactly what to do next with your marketing plans

Keep in mind the channels we will discuss below here are strictly digital strategies that will be conducted online. And after reading this guide carefully, you will have an expanded awareness of viable marketing channels, any of which could hold the key to your future growth.

Google My Business

Google My Business is an essential tool for local businesses with a strong local customer base. This comes handy in a great way  when locals search Google looking for a product or service you offer, this is a great way to get your business to appear close to the top of that search. Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your business.

In fact, if you run a local business targeting local customers, I would dare to say that this channel is the most powerful strategy available to you. For example, when you search on google the first links you are seeing is one paid ad, followed by THREE Google My Business listings before you even see the normal organic search results. If you can rank your GMB listing in these top 3, you can generate in large numbers of highly qualified leads day in and day out without needing to spend a dime on ads.

The reason why GMB is highly recommended is because Google My Business combines all your different Google platforms into one central place, which includes access to data on Google Analytics and Google Insights,your Google+ profile, Google Maps profile, your Google reviews, and more. 

Use Coupon Deal Sites

In order to promote your business, it's advised to use coupon sites. Whether you are selling a product or offering a service, you can easily promote your company using discount deal sites such as Groupon. 

For your business to grow you need to pull as much audience as possible and to fulfill that you need to reach out to all the sites that help you grow. Coupon deal sites gathers large audiences, grouped by location, and then allow local, regional or even countrywide businesses to provide limited-time discounts to their members. 

The primary purpose for using coupon deal sites is not sales. The more significant your discount, the more popular your deal will be. The goal is to get people in your door or trying your product, and from there, your customer retention kick in.

Facebook Advertisement

Facebook Ads are one of the best ways to target a specific group. Your advertising can focus on factors such as age, sex, location, interests and so on. Nearly 2 million small to medium sized businesses advertise on Facebook; it’s an inexpensive and effective way to market to virtually any audience.

The Facebook Ads Manager also makes it fairly simple to run and test multiple ad sets, allowing you to hone in on a winning formula and reach profitability without needing advanced technical expertise.

Google Ad-words

Google has over 40,000 search queries per second. No other form of marketing has the power to get your company ahead of many pairs of eyes as google ad-words. 

Google Ad-words is far the godfather of the channels of online marketing. It's been around for longer time. It's very competitive, though it’s expensive but if you know exactly what you are doing when you are doing it, it can work very, very well for you and boost your business to the top.

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