Digital Marketing Trends in Malaysia


Digital Marketing Trends in Malaysia

Looking for the most effective digital marketing techniques for business growth? This article helps you to discover the best marketing strategies for any digital business situation.

Over the past five years, marketing has changed more so than in the last five decades , and the significant progress shows no signs of slowing down. infact the digital marketing landscape is currently experiencing a major shift and that includes SEO, social media, PPC, content marketing and more.

At this point, there has been so much disruption to the digital marketing landscape that what was effective just a few years ago is now outdated. Few years ago to grow a social media followers was all about posting content to social media. Today, customer interactions come at a premium. If you aren’t wowing your customers with personalized content or starting a real conversation with them, you’re falling behind the curve.

Developing and maintaining a marketing strategy that resonates with your intended audience requires a lot of time and effort. However, as a strategic thinker, it takes even more consideration to develop a marketing strategy.

Artificial Intelligence

In this year's marketing world, artificial intelligence will certainly pull its weight because AI already is now powering consumer segmentation, retargeting, push notifications, click tracking you name it – in an unrestricted variation of possibilities. Now it also produces stuff.

As per Techgrabyte, “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” An indisputable fact that means “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

So how does artificial intelligence help companies reach goals for growth? One of the most important ways is through personalization . Businesses can now customize their advertising to each lead to turn them from a qualified marketing lead (MQL) to a qualified sales lead (SQL).

More specifically, AI will evaluate consumer behavior and patterns of browsing, and use social media platform information and blog posts to help businesses understand how customers find their products and services.

Business Personalization

For your business to stand out in 2019, you need to personalize your marketing by all means, and by personalizing it means to  personalized content, products, emails, and more.

Today, businesses may send numerous emails to specific subscribers based on their interests, which is typically determined by the content in which they engage. Personalization improves the efficacy of email. personalization is not only applicable to email- it’s applicable to all your marketing efforts.

In addition, the new recently introduced GDPR consumer protection regulation ensures that people receiving your emails want to receive them by choosing your promotional contact specifically.

Programmatic ads

Advertisement marketing is a full-time job. But with so many new channels through which to attract consumers, not even a full-time advertising team has enough hours to keep up. That's why there are increasing numbers of companies trying to let AI take over.

Programmatic advertising is a system that uses AI to purchase and position algorithm-based involves using AI to optimize ad buying so that more diverse audiences can be targeted. For example, real-time bidding is a type of programmatic ad purchase.This automation is much more effective and fast, which means higher sales and lower acquisition costs for consumers.

Video for Marketing

Video advertising is one of today's, if not the most significant marketing phenomenon and is likely to take place in the next 5-10 years. This figures demonstrate how essential it is to use video in your 2019 digital marketing strategy.

Video is a big online phenomenon that will continue to grow with outlets such as Netflix, YouTube, Amazon Prime Video, Facebook Live.Traditional content that people in the past had to watch on their TV is now available at the touch of their fingertips through their smartphones.

[source] As consumers spend more time on their smartphones watching videos, advertisers are expected to spend $20 billion on mobile video in 2019, up from $2 billion in 2015. Creating video versions of your written content allows you the ability to reach a wider audience and when you consider YouTube to be the second largest search engine, it creates a great deal of opportunities for your company to generate more audience.

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